Discover the takeaways from the CBI’s first Be More Green roundtable and find out how businesses are ensuring innovation is at the heart of their green journey.
A key theme that emerged from the Be More Green campaign, was the importance of embedding a green innovation culture into businesses wanting to make real progress on their decarbonisation journey.
In this roundtable the CBI asked businesses who are leading the way how they have successfully built and embedded this culture into their firm. Find out what they said.
1. Innovation is fundamental to becoming more sustainable
Many of the businesses in the room are prioritising innovation because they realise that, without it, driving sustainability is simply not possible. They also recognise that it is unrealistic to expect significant change without a strong cultural commitment to innovation within a business – to drive new ideas and problem-solving, as well as adoption of existing technologies.
The commitment to green innovation must be embedded throughout a project or throughout the development of new products and processes. As Design Council’s Chief Executive Minnie Moll underlined at