Encouraging employees to take action, make an impact and learn about carbon literacy.
BASF takes its commitment to sustainability seriously and we have set ourselves ambitious climate protection targets. By 2030, we will reduce our global CO2 emissions by one quarter compared with 2018, and by 2050, we want to achieve net-zero emissions whilst continuing to grow our business at the same time.
Before we started our carbon literacy journey, BASF was well developed in its sustainability actions and was considered an industry leader. However, we were keen to translate our corporate strategic sustainability goals into something more tangible for our UK employees and wanted something that could help us engage with our colleagues at a local level, start conversations and encourage behavioural change.
Since 2019 we have been working with Manchester-based charitable organisation the Carbon Literacy Project to discover a credible and effective way of delivering these big concepts, with the belief that good climate education will lead to a genuine impact. In 2020 we proudly announced we were the first Carbon Literate Organisation in the UK chemical sector and then in 2022 we were delighted to have our commitment further recognised by being awarded Silver Status.
Connecting with employees through locally developed training
The Carbon Literacy Project encourages locally developed training delivered by peers in the workplace. Based on the Project’s standards for training and accreditation, BASF has developed a training session that gives attendees the facts they need to be aware of the greenhouse gas impacts of everyday activities, and the ability to reduce emissions by taking steps in their personal lives, communities and workplaces. The training invites participants to take action and make concrete pledges on how to reduce their own carbon footprint as well as their organisation’s.
Big thinking, small steps, definite impact
The course has evolved. Delivered virtually, it reaches our UK employees, our customers and our stakeholders, amplifying awareness of greenhouse gas costs thr
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