If your business reputation is tied closely with that of the UK, what do you need to do to counter the current political chaos?
Turn the clock back to May 2016 – ancient history in the internet era, and a different world if you are a UK business.
The British economy is topping all European charts and doing well on a global basis, experiencing near full employment and attracting new investment every day. A key reason: the country is seen as a beacon of stable, moderate government with sensible fiscal policies putting the UK on a secure financial footing.
It contains one of the world’s greatest and most exciting cities, which is acting as a magnet to pull in the best and brightest from everywhere in everything. It gives companies easy access to Europe and indeed the whole world while being in the best time zone. Then, of course, there’s English.
There is a sense of a confident, moderate, tolerant and sensible population in a place which seems to contrast with the chaos in much of the rest of
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