A good reputation is the lifeblood of business - and, as shown in the CBI's latest Everyone's Business Tracker - the next generation will reward those that have a clear purpose.
At a time when a negative press story can wipe millions off a company’s share price, the old adage that “there’s no such thing as bad press” no longer holds true.
Close to three quarters of people (70%) want to work for firms with a good reputation according to Everyone’s Business, the CBI’s latest business reputation tracker in collaboration with Porter Novelli and Opinium. Similarly, 70% of UK adults will buy from a company with a good reputation. The benefits of demonstrating firms’ positive impact can affect everything from the talent it attracts to a company’s bottom line and must be a priority for business if we are to achieve prosperity, shared.
Business reputation is improving but business can do better
Amid another difficult year for firms, the reputation of business has improved. Last year, a series of events and scandals in the business community had a chilling effect on business reputation. But 2019 has seen this
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