Didi Yakubu-Ogede

Economic Surveys and Data Manager

Didi Yakubu-Ogede is the Economic Surveys and Data Manager at the CBI within the Economic Intelligence team, with over 10 years of experience in qualitative and mixed methods research. She is responsible for a team delivering economic and policy surveys, as well as CBI Economics bespoke surveys, alongside gathering member insights to support the CBI’s quantitative data.

Prior to joining the CBI, Didi provided project and stakeholder management services to a variety of organisations, including NGOs, start-ups and corporations. Her expertise lies in generating insights and providing strategic advice that helps businesses develop and grow their products and services, using human-centred design to solve problems. This experience makes her well-placed as survey quality assurance where she reviews the surveys before they go out, ensuring they conform to best practice, as well as reviewing survey communications and analysis.